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    <loc>https://www.leighstein.com/classes</loc>
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    <lastmod>2026-03-07</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>CLASSES - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.leighstein.com/contact</loc>
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    <lastmod>2025-06-27</lastmod>
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    <loc>https://www.leighstein.com/self-care</loc>
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    <lastmod>2024-03-10</lastmod>
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      <image:title>SELF CARE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>SELF CARE - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.leighstein.com/newsletter</loc>
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    <lastmod>2025-06-21</lastmod>
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    <loc>https://www.leighstein.com/wtmw</loc>
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    <lastmod>2021-12-22</lastmod>
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      <image:title>WHAT TO MISS WHEN - Poetry for people who hate poetry</image:title>
      <image:caption>Best Jewish Poetry Book of the Year - Alma "Smart, honest, vulnerable, and really really beautiful. It feels like the book for this exact moment." - Lynn Melnick, author of Landscape with Sex and Violence ”What To Miss When is hilarious and absolutely horrifying. If you think the quarantine habits you developed are unique and charming, read this book to be put in your place. But I beg of you, gift that to yourself, it'll make you feel less alone. ‘I'm a feminist, I got the memo,’ is Stein's perfect disclaimer when shouting the things so many of us are afraid to even whisper. It's a specific kind of book that helps us remember how things were, that serves as a map for our children to understand why we are the way we are. This book is one of them.” —Olivia Gatwood, author of Life of the Party</image:caption>
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      <image:title>WHAT TO MISS WHEN - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>WHAT TO MISS WHEN</image:title>
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      <image:title>WHAT TO MISS WHEN</image:title>
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      <image:title>WHAT TO MISS WHEN</image:title>
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      <image:title>WHAT TO MISS WHEN</image:title>
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    <loc>https://www.leighstein.com/cultural-criticism</loc>
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    <lastmod>2025-06-21</lastmod>
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  <url>
    <loc>https://www.leighstein.com/coaching</loc>
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    <lastmod>2026-06-05</lastmod>
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      <image:caption>Photo by Mindy Tucker</image:caption>
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      <image:title>COACHING</image:title>
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      <image:title>COACHING</image:title>
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    <loc>https://www.leighstein.com/hype-house</loc>
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    <lastmod>2026-06-20</lastmod>
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      <image:title>Hype House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/283e56a7-4ded-4b23-9408-efc107901b07/2679-1-.jpg</image:loc>
      <image:title>Hype House - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/9f33309a-4676-4be7-aabc-4332a76103c9/9780593978924.jpeg</image:loc>
      <image:title>Hype House</image:title>
      <image:caption>“Leigh is a singular presence in the industry: both author and augur. She is one of the first people I bring up when someone tells me they're writing a book. Leigh is one of the resources I trust most to tell me what to do. She has a realistic understanding of the publishing industry, media landscape and entertainment context into which a book will emerge, and she takes a thoughtful, proactive approach to the problem of being an author in 2026. I love that Leigh doesn't leave her career / destiny in anyone else's hands. I can't speak highly enough of the quality of what she offers to her followers, readers, subscribers and students. She is a guiding light!” —Sonia Feldman, Hype House alum and national bestselling author of Girl’s Girl</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/f380918d-4bac-4ff0-b0a9-315a77c2c900/9781982154622-us.jpg</image:loc>
      <image:title>Hype House</image:title>
      <image:caption>“Leigh Stein demystifies the Internet, making it seem like a rich playground for experimentation, even for middle-aged women like me. She knows what she's talking about, which puts her ahead of most of the people who teach courses about the Internet. Everyone should take a Leigh Stein class.” — Christie Tate, age 52.5, Hype House alum, and New York Times bestselling author of Group</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/6c60627d-433c-4230-9f96-206c9fb885bd/carrie-bradshaw.gif</image:loc>
      <image:title>Hype House - WEEK 1: LEAN INTO YOUR OBSESSIONS</image:title>
      <image:caption>What obsessions fuel your writing that might also spark meaningful online conversation? Who is your dream reader and where can we find her? In Week 1, we’ll identify your primary audience and organize your unique obsessions into content pillars, so you know what to post—and for whom. Live Sunday, September 13 (3 - 4:30 pm ET)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/82807b98-30d6-476d-9817-427dc1b3e2f0/messy-cry.gif</image:loc>
      <image:title>Hype House - WEEK 2: FIND YOUR COMPS</image:title>
      <image:caption>Who has the writing career you wish you had? Just as you’ve likely been influenced by writers who came before you as you drafted your latest manuscript, you can look online for writers creating content and connecting with their audiences in ways that inspire you. In Week 2, we’ll study other creators—not to copy, but to analyze and understand what makes their content effective. Live Sunday, September 20 (3 - 4:30 pm ET)</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/4f8bafbd-e970-4dd6-82db-3a84dc0047aa/LwuE.gif</image:loc>
      <image:title>Hype House - WEEK 3: LEVERAGE THE ATTENTION ECONOMY</image:title>
      <image:caption>All professional writers are competing for the scarcest resource: attention. And just like crafting an attention-grabbing first five pages, most online attention can be boiled down to crafting a really great hook. In Week 3 of the Hype House, we’ll practice optimization techniques for increasing views, subscriber counts, and any other metrics that matter to you. Live Sunday, September 27 (3 - 4:30 pm ET)</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/537a759de4b05f3bc936cc1a/4d1530a4-a92c-4d09-b112-8a348124db2d/tumblr_62b01a23f4e4addfd1d96b3421498848_68052241_540.webp</image:loc>
      <image:title>Hype House - WEEK 4: CREATE A SUSTAINABLE GAMEPLAN</image:title>
      <image:caption>You know from writing that even the greatest strategy or idea doesn’t work if you can’t keep up the effort. In our fourth week of the Hype House, we’ll conduct a post-mortem, analyzing your experiments and figuring out the easiest way to turn what works into a series. Live Sunday, October 4 (3 - 4:30 pm ET)</image:caption>
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      <image:title>Hype House - BONUS: BESTSELLER STRATEGY</image:title>
      <image:caption>Our final meeting on Sunday, October 18, will be a behind-the-scenes look at everything I did to hit #27 on the USA Today bestseller list with If You’re Seeing This, It’s Meant for You. I’ll share which tactics drove the most pre-orders, how sales for this book compared to my novel Self Care, what I learned about live events in 2025, and how much I actually spent on marketing. Live Sunday, October 18 (3 - 4:30 pm ET)</image:caption>
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